Sales & Marketing
With over thirty years’ experience in the marketing and trading of paper, board and pulp products, no one is better placed than Bomo Cypap to create and execute effective market entry and optimisation strategies.
Whether as a new entrant or an existing presence, Bomo Cypap can help you achieve optimum efficiency and improve profitability.
Bomo Cypap was approached by a European manufacturer of packaging grades. Their challenge was keeping order inflow and machine capacity constant while the domestic market was fluctuating. Prior to partnering Bomo Cypap they had faced machine shut down periods due to seasonal order fluctuation – especially during the Summer months.
Bomo Cypap executed a market entry campaign which introduced their grades to select customers in South East Europe and the Middle East, with the understanding that when domestic orders were low Bomo Cypap would distribute available quantities.
Through this partnership the manufacturer was able to keep machines running at full capacity while at the same time avoiding the “spot” export market. Our customers benefited from access to reliable supply of quality goods.
Looking for the right product to fit a project, or looking to take advantage of our global presence to maximise the benefits of market movements? Our team has the technical basis and experience to make sure you receive the best product for your specific application.
An international printing house was let down when its regular supplier could not deliver. With deadlines coming closer they contacted us and informed us of the situation.
Through our relationships with leading manufacturers in the graphic and publication papers business we were able to supply to the tight deadline – and improve the printer’s productivity and margin thorough the introduction of an innovative new paper grade.
In putting their trust in Bomo Cypap, the printing house not only got its paper – but improved its bottom line as well.
We help both producers and consumers optimise their supply chain and logistics management. The large volumes of tradeable goods put us in a good position to secure preferable terms, and our constant communication with our logistics partners means that we are always in the picture on developments in the freight and cargo markets.
A manufacturer of publication grades faced a sudden bottleneck in containerisation capacity at one of its mills. Goods could not be loaded into trucks fast enough and the mill warehouse was stocked to over capacity.
Through our partnerships with established and trusted forwarding and shipping organizations we arranged for the goods to be railed in bulk to a shipping port and containerised there – thereby greatly reducing the pressure on the mill warehouse.
The success of this operation led to the mill changing its logistical set up, and no longer has to allocate valuable resources of its own. We take the goods ex works and the mill can focus on its core business – making the best products competitively.
Risk management is the identification, assessment and prioritization of risks followed by coordinated application of resources to minimize, monitor and control the probability and/or impact of unfortunate events, or to maximize the realisation of opportunities.
A packaging company signed an annual contract with a major foreign client. The contract was denominated in Euros, whereas the required material had to be sourced from a mill selling in US Dollars.
By negotiating an extended supply contract with the supplier, based on the price of market pulp, and hedging both the foreign exchange risk as well as the pulp price, we were able to provide the client with stable and foreseeable pricing for a period beyond the standard industry terms.
Stability in pricing and conditions for the client enable him to extract both material price and exchange rate risk from his business.