Case Study
Background/Tasks
Bomo Cypap was approached by a leading European manufacturer of packaging grades. Their challenge was keeping order inflow and machine capacity constant while their domestic market in Europe was fluctuating. Prior to partnering Bomo Cypap they had faced times when the machine had to be shut down due to seasonal order fluctuation – especially during the Summer months.
Our Approach
Bomo Cypap executed a marketing campaign which introduced their grades to select regular customers in South East Europe and the Middle East with the understanding that when domestic orders were low Bomo Cypap would distribute available quantities.
Result
Through this partnership the manufacturer was able to keep machines running at full capacity while at the same time avoiding the “spot” export market with it’s famously low prices. Our customers benefited from access to reliable supply of quality goods. This is an example of the “win-win” situation we always strive for at Bomo Cypap.